Your yard signs should stand out and get noticed. Since you are putting so much care into creating your brand logo and vision, a well-crafted sign is an excellent way to make your statement go public. However, even the best sign will fail to attract customers if you are not printing them properly.
So, in this article, we are going to take a look at the common mistakes you need to avoid with yard signs.
1. Poor Readability
It is a problem more common than you think. Generally, it has to do with the distance at which you are placing the custom yard signs. Your sign should be at a proper viewing distance from your potential customers. In case you have a large letter on the side of the buildings, passers-by will not be able to understand what the sign is saying. Again, if you use tiny letters for yard sign printing, unless your potential customers have binoculars, they will not know what you have written on them. So, you need to ensure that the letter that you are printing is readable even from a distance.
2. Choosing the Wrong Colors
It is an easy mistake to make. However, you can always avoid it. You have a color scheme in mind but it doesn’t have enough contrast then you might get custom yard signs that are pretty but no one will be able to read from a distance.
Or, you might be choosing visibility and using bright high-contrasting colors. However, you might end up with something that appears like something, which belongs outside a badly used car dealership. So, you need to make sure that your promotional material has enough contrast for people to read it from a distance.
Often, brands use color-blocking, combining cool colors with warm colors. This helps in grabbing attention. That’s an excellent tactic. However, you have to make sure that it goes with the brand personality and image. You can go with complementary colors that are easy to read.
3. Bad Art
In case you want to use an image, logo, or art for your yard sign printing, there are different ways that it can go wrong. Hence, you have to make sure that it is clear and is an appropriate and accurate representation of your business. You can ask people who are not related to your business for their opinion.
Another thing you need to take into account when you are printing yard signs is that the text is simple enough for people to read. Furthermore, the key tip here is to understand the target audience. The more perspective and feedback you receive on your art, the better it is going to turn out.
4. Uneven Spacing
Even though it is primarily a challenge for small business yard signs, it is a common one that makes the sign difficult to read. When you are designing your yard signs, you have to keep the following best practices in mind.
- Ensure that the font is transferring well and you have letter spacing all throughout the text.
- Check if the spacing around the letter with the text size enables enough negative spacing for visual appeal and legibility.
The general rule of thumb is the total height of negative space has to be approximately half the text height. But the negative space has to be equal to the negative space’s height below the text.
5. Using the Wrong Material
You don’t have to spend a large amount of money to get a product and material that will work well in your location. Firstly, it is crucial to take into account the weather your yard sign or magnetic signs is going to be exposed to. If the sign is going to be in the sun most of the time, you might require fade-resistant ink. The type of design, material, and style should match the business’s nature and also the brand image. A professional can help you choose the best materials for your application.
6. The size is Too Small and Big
When you consider yard or magnetic sign printing, size plays an important role. It is crucial to reach out to as many potential customers as possible on foot or in cars. The sign needs to be small enough for people who are close to the sign and large enough for people who are far away to see it. Keep in mind that you want people to see your sign and read it.
Your yard signs tie the effort you have put into developing your website, logo, and business image. Having a professional sign can help in making a positive impression on your potential audience.